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Adwords vs Twitter vs LinkedIn ads, a small experiment
I am running a course for people who want to create their own commercial software products. Promoting the course has been a challenge. How do you reach a programmer, sitting in his cubicle, dreaming...
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Twitter Demographics Are Bullshit
I have been experimenting a bit with promoting my software using promoted tweets. You can target people based on their interests or the Twitter handles they follow. I have chosen the latter approach...
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It’s OK not to have a social media strategy (really)
I have heard various product owners beating themselves up about how they don’t have enough of a social media presence. Well, I have been running a profitable one-man software company for the last 12...
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